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You 've probably heard the news that Google is the key to new data that affects SEO is heard. If you are confused , you are in good company. Most sellers are panicked at the news , but do not understand how it works, and for good reason - it's confusing , but it's not as dangerous as people fear.
Last week it was on many articles on the Internet that Google announced cut off the data word. So, people are asked how they collect data, such as SEO professionals , users need to follow with keywords in your web analytics software ?
According to the article , " Farewell , data Tags : Google moves to ensure full search ," which appears on the website of Search Engine Watch , wrote the author Thomas Craver :
" Nearly two years after one of the most important changes to ensure that the research has led to a steady increase " data ( not included) , Google has to try all the research changed encrypted HTTPS. "That means there is no data of keywords can be sent to the owner of the site . "
" Encrypted Google Search Keywords not pass data to Web sites , reducing the possibility of tracing users for their keyword searches. Additional effects for many website owners could segment of user keywords in your web analytics software."
According to the article , the comment is Google's new changes :
"We have SSL encryption to our business users looking for 2011 and the Chrome Omnibox search earlier this year," said a spokesman for Google Search Engine Watch . " Now we are working to protect this extra for the majority of users who are not signed in. "
" But Google said that the search term referential data to advertisers who use their products are pay- per-click send ," said Jonathan Allen, author of the article SEO "remove Google autographed Code - A research project data."
Mr. Allen is confusing news:
" The SEO community screams Google foul claim that this measure is to protect the privacy of users to improve , to be as it seems to be a double standard in the application . Notice: If you pay Google , the database of reference data , however, is that. argument against that to make it part of a larger movement , a more secure " web experience .
In fact, under the new rules of Google Panda 4.0 and now implements the news , many people wonder if the creators of Google surpassed the " Internet freedom for all" , I think, or is creating a network of your box arena grows, while other children without digital Ville .
Some people , however, believe that this is the recent concerns of the NSA is spying charges in response , and this is the way to protect the information of Google users . This is, of course, would be remarkable .
Lower with these changes
Mr. Allen then a summary of the new changes, with which the user will have to do :
All users are redirected access to Google services with Google Secure Site search to conduct research.
All users have access to Google services to their search queries encrypted (via Google Secure Search).
Research on the secure site in the organic results do not lead to clicks on the search query string through the speakers. According to Google Analytics Blog , the change means:
The organic click will be identified as Google .
The organic click is known as "organic" , but does not show the query string .
The organic click the token " plans " in the keywords in organic search traffic identifying information .
Site maximum security leading clicks on search ads for research, yet research can provide .
It is "very" bad news? "
That's a lot to absorb and profane is certainly confusing , but no need to rush out and hire an SEO expert ... When the term "expert" can actually be used with practice.
Stephen Cobb , who describes himself as " security evangelist " ESET , told the latest initiative of Google Search Engine Watch , "refers to the concern that the research activities of consumers potentially sensitive information such as ' whose knowledge could be misused. , for example , that information can be collected without your knowledge when you are in web search via an unencrypted connection and then against you or any website you visit with the data sender inappropriate " .
Cobb insists that this is a privacy issue. You may recall a message that went beyond viral a year ago, instructing users to clear your search before it is used as a profiling tool for them, essentially ending research in the past rather not be identified by indiscretions ? Cobb insists
"Data encryption SSL reference makes it harder for the activity of the spy looking people and you will be seen as a step in the right direction of some privacy advocates welcomed, but others will probably criticize Google leave two large gaps. Firstly, still occur the search term if the consumer clicks on a Google ad. Secondly SSL encryption applies only to persons who are "connected" to the Google search. that the people who place advertisements on Google continue to pay receiving data troubling on several fronts. Firstly, it makes it so look like Google says that the data valuable for website owners, which makes harder to tell the block of data is not a blow for website owners. And Google will be hard to say which is great for the consumer looking connect without SSL. however, I see that Google is trying to stimulate spending SEO PPC search, although it seems to be the short time Google., very sincere in their desire to improve may affect the search for intimacy. "
It is true that Google appreciates the privacy of the user, despite what the conspiracy theorists can say. Seen some of the concerns of the spectrum, as the comments in the Search Engine Watch Article:
"I personally think this is a tactic to minimize the value of SEO If you can track keywords performance level do you really think that this is enough to pay people and why not to block pay too much -., It is is because we paid for the click for me, why not be a burden others do it?, I think it will be a lot of people who create "controversy" Why now Why these clicks are less concerned about all the private "privacy" and the effort and a PR disaster far beyond the idea that a researcher really cares that a site knows what keyword you used to find your site. "
"If the group that these effects would be large enough, could have serious consequences for failing AdWords conversions for each company must be emphasized that the AdWords data may be of little use, because will be the differences between AdWords conversion and organic traffic., but is also important to avoid knee-jerk reactions, there is a feeling on this issue for some time, the impact so that instead of something disturbing, just give more motivation to develop points of data collection. ".
"At the end of the day, I believe in more transparency, not less. Believe it is important for traders of a selection of more data, not less. If the concern is privacy, similar to the reorientation and behavioral targeting, we give the user a choice., if they want this information to layer it a stage in your Google profile instead of the whole system of forced change by Google ".
"This change in policy is bad news for owners of websites that use analytics to want to improve the experience of visitors to the site. For example, if we know that 90 percent of buyers according to a country of destination specific page bounce search "discount coffee tables" on the site before sailing, it would find ways to provide better site experience for buyers who clearly do not find what they are looking for. Al restrict reference data clicks on search results for users who have not logged in, we will work with a much smaller data set. "
What is the result?
To be fair, Google has provided to user privacy. The biggest search engine, Google offers many services for users and makes no sense that they operate to the detriment of rail and users, particularly those website owners who rely on SEO for success, even within the Googlesphere . As Mr. Allen rightly in his article:
"Google likes reward companies that make the web less work a" black hole '- their commitment to HTTPS in personalized search, may be rewarded ultimately Applications Google+ Facebook Instant Personalization style features for companies that are granted to look a deeper integration to do with Google+. fact that your website is served through SSL, the most likely to be low bar to enter this program. ".
In fact, under the new rules of Google Panda 4.0 and now implements the news , many people wonder if the creators of Google surpassed the " Internet freedom for all" , I think, or is creating a network of your box arena grows, while other children without digital Ville .
Some people , however, believe that this is the recent concerns of the NSA is spying charges in response , and this is the way to protect the information of Google users . This is, of course, would be remarkable .
Lower with these changes
Mr. Allen then a summary of the new changes, with which the user will have to do :
All users are redirected access to Google services with Google Secure Site search to conduct research.
All users have access to Google services to their search queries encrypted (via Google Secure Search).
Research on the secure site in the organic results do not lead to clicks on the search query string through the speakers. According to Google Analytics Blog , the change means:
The organic click will be identified as Google .
The organic click is known as "organic" , but does not show the query string .
The organic click the token " plans " in the keywords in organic search traffic identifying information .
Site maximum security leading clicks on search ads for research, yet research can provide .
It is "very" bad news? "
That's a lot to absorb and profane is certainly confusing , but no need to rush out and hire an SEO expert ... When the term "expert" can actually be used with practice.
Stephen Cobb , who describes himself as " security evangelist " ESET , told the latest initiative of Google Search Engine Watch , "refers to the concern that the research activities of consumers potentially sensitive information such as ' whose knowledge could be misused. , for example , that information can be collected without your knowledge when you are in web search via an unencrypted connection and then against you or any website you visit with the data sender inappropriate " .
Cobb insists that this is a privacy issue. You may recall a message that went beyond viral a year ago, instructing users to clear your search before it is used as a profiling tool for them, essentially ending research in the past rather not be identified by indiscretions ? Cobb insists
"Data encryption SSL reference makes it harder for the activity of the spy looking people and you will be seen as a step in the right direction of some privacy advocates welcomed, but others will probably criticize Google leave two large gaps. Firstly, still occur the search term if the consumer clicks on a Google ad. Secondly SSL encryption applies only to persons who are "connected" to the Google search. that the people who place advertisements on Google continue to pay receiving data troubling on several fronts. Firstly, it makes it so look like Google says that the data valuable for website owners, which makes harder to tell the block of data is not a blow for website owners. And Google will be hard to say which is great for the consumer looking connect without SSL. however, I see that Google is trying to stimulate spending SEO PPC search, although it seems to be the short time Google., very sincere in their desire to improve may affect the search for intimacy. "
It is true that Google appreciates the privacy of the user, despite what the conspiracy theorists can say. Seen some of the concerns of the spectrum, as the comments in the Search Engine Watch Article:
"I personally think this is a tactic to minimize the value of SEO If you can track keywords performance level do you really think that this is enough to pay people and why not to block pay too much -., It is is because we paid for the click for me, why not be a burden others do it?, I think it will be a lot of people who create "controversy" Why now Why these clicks are less concerned about all the private "privacy" and the effort and a PR disaster far beyond the idea that a researcher really cares that a site knows what keyword you used to find your site. "
"If the group that these effects would be large enough, could have serious consequences for failing AdWords conversions for each company must be emphasized that the AdWords data may be of little use, because will be the differences between AdWords conversion and organic traffic., but is also important to avoid knee-jerk reactions, there is a feeling on this issue for some time, the impact so that instead of something disturbing, just give more motivation to develop points of data collection. ".
"At the end of the day, I believe in more transparency, not less. Believe it is important for traders of a selection of more data, not less. If the concern is privacy, similar to the reorientation and behavioral targeting, we give the user a choice., if they want this information to layer it a stage in your Google profile instead of the whole system of forced change by Google ".
"This change in policy is bad news for owners of websites that use analytics to want to improve the experience of visitors to the site. For example, if we know that 90 percent of buyers according to a country of destination specific page bounce search "discount coffee tables" on the site before sailing, it would find ways to provide better site experience for buyers who clearly do not find what they are looking for. Al restrict reference data clicks on search results for users who have not logged in, we will work with a much smaller data set. "
What is the result?
To be fair, Google has provided to user privacy. The biggest search engine, Google offers many services for users and makes no sense that they operate to the detriment of rail and users, particularly those website owners who rely on SEO for success, even within the Googlesphere . As Mr. Allen rightly in his article:
"Google likes reward companies that make the web less work a" black hole '- their commitment to HTTPS in personalized search, may be rewarded ultimately Applications Google+ Facebook Instant Personalization style features for companies that are granted to look a deeper integration to do with Google+. fact that your website is served through SSL, the most likely to be low bar to enter this program. ".
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